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Audemars Piguet

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Audemars Piguet has been devising endlessly inventive horological masterpieces for over a century. Over the years, Audemars Piguet has surpassed technical and theoretical boundaries to develop more demanding and ...perhaps unprecedented mechanisms. Audemars Piguet's company slogan is quite mesmerizing; it says, "To Break the Rules; You Must First Master Them." The slogan was introduced in 2012. Tradition, excellence, & daredevilry are the three basic fundamental values that let AP manufactures perpetuates the art of Haute Horlogerie. At each stage of its history, AP has proved capable of adopting the latest avant-garde technologies and combining them with hand craftsmanship, thereby creating exceptional timepieces. AP started manufacturing watches in 1875 in Le Brassus, a village at the heart of La Vallée-de-Joux in the Swiss Jura, by Jules-Louis Audemars and Edward-Auguste Piguet, who were two enterprising young men who combined their talent to develop watches that featured rare complications. In the early days, an Audemars-Piguet watch was prized by watch admirers for its fine mechanical timepieces. Through determination, imagination, and discipline, Audemars Piguet inscribed their name in the broader history of watchmaking. In the 1970s, AP rose to a prominent position in the watchmaking industry, especially after introducing the Royal Oak collection. LeBron James very famously said, “First must evolve,” in Audemars Piguet’s Future of First campaign video, which they shot for the 25th anniversary of AP’s most famous watch, the Royal Oak Offshore. And for over a century, the leading Swiss watch brand has done precisely that: evolve. In 2018, AP released quite unprecedented, tour-de-force in its flagship series, the Royal Oak Self-winding Perpetual Calendar Ultra-Thin. With a movement of 2.89 millimeters in thickness and a case of just 6.3 millimeters in height, the Royal Oak Ultra-Thin is the world’s thinnest wristwatch with an automatic perpetual calendar, part of what’s referred to by watchmakers as “complication.” To most watch aficionados like yourself, the Royal Oak needs no introduction. It was an era-defining masterpiece of Gérald Genta, who designed the watch in 1972 at a time when the luxury industry was modernizing itself, and the brand wanted to release a high-end sports watch made out of steel, which didn’t exist at that time. Interestingly, as the legend goes, Genta got inspired by deep-sea diving helmets, and in the course of a night, designed the Royal Oak’s iconic stop-sign shaped bezel, which the series still carries today. Jay-Z, one of the world’s most celebrated rappers, describes encountering an Audemars Piguet for the first time, like a conversion experience. This is because in 1997, when Audemars Piguet brought him into the private vault in its New York headquarters, then he “really got serious about wristwatches.” In the following years, he went on to name-check Audemars Piguet in rap lyrics that emblematized a critical era in the history of hip hop and luxury. So, have a look at our collection and make any one of these Audemars Piguet masterpieces yours.

  • Audemars Piguet Royal Oak Offshore Diver Watch-Black Dial 42mm-15710ST.OO.A002CA.01 - NY WATCH LAB
    Audemars Piguet Royal Oak Offshore Diver Watch-Black Dial 42mm-15710ST.OO.A002CA.01
    $31,750.00
  • Audemars Piguet 41MM Silver Dial Royal Oak Watch Audemars Piguet Royal Oak Chronograph Watch-Silver Dial 41mm-26331ST.OO.1220ST.03
    Audemars Piguet Royal Oak Chronograph Watch-Silver Dial 41mm-26331ST.OO.1220ST.03
    $45,000.00
  • Audemars Piguet Chronograph Rose Gold/Blue Dial Alligator Leather Strap 2021 New 26393OR.OO.A321CR.01 Audemars Piguet Chronograph Rose Gold/Blue Dial Alligator Leather Strap 2021 New 26393OR.OO.A321CR.01
    Audemars Piguet Chronograph Rose Gold/Blue Dial Alligator Leather Strap 2021 New 26393OR.OO.A321CR.01
    $43,895.00
  • Audemars Piguet Royal Oak Offshore 42mm Titanium Blue Dial NEW 26480TI.OO.A027CA.01
    Audemars Piguet Royal Oak Offshore 42mm Titanium Blue Dial NEW 26480TI.OO.A027CA.01
    $45,795.00
  • Audemars Piguet Royal Oak Quartz 33MM Black Dial Watch-Ny Watch Lab
    Audemars Piguet Royal Oak Quartz Watch-Black Dial 33mm-67650ST.OO.1261ST.01
    $25,300.00
  • Audemars Piguet Ladies Royal Oak Silver Dial Watch | Ny Watch Lab
    Audemars Piguet Ladies Collection Royal Oak Quartz Watch-Silver Dial 33mm-67651ST.ZZ.1261ST.01
    $29,800.00
  • Audemars Piguet 33MM Royal Oak Pink Dial Watch | Ny Watch Lab
    Audemars Piguet Royal Oak Quartz Watch-Pink Dial 33mm-67650SR.OO.1261SR.01
    $24,550.00
  • Audemars Piguet Royal Oak Offshore Diver Watch-White Dial 42mm-15710ST.OO.A010CA.01 - NY WATCH LAB
    Audemars Piguet Royal Oak Offshore Diver Watch-White Dial 42mm-15710ST.OO.A010CA.01
    $36,500.00
  • Audemars Piguet Royal Oak Offshore Diver Watch-Green Dial 42mm-15710ST.OO.A052CA.01 - NY WATCH LAB
    Audemars Piguet Royal Oak Offshore Diver Watch-Green Dial 42mm-15710ST.OO.A052CA.01
    $39,000.00
  • Audemars Piguet Royal Oak Offshore Diver Watch-Blue Dial 42mm-15710ST.OO.A027CA.01 - NY WATCH LAB
    Audemars Piguet Royal Oak Offshore Diver Watch-Blue Dial 42mm-15710ST.OO.A027CA.01
    $31,800.00
  • Audemars Piguet Royal Oak Offshore Diver Special Edition Watch-Orange Dial 42mm-15710ST.OO.A070CA.01 - NY WATCH LAB
    Audemars Piguet Royal Oak Offshore Diver Special Edition Watch-Orange Dial 42mm-15710ST.OO.A070CA.01
    $33,200.00
  • Audemars Piguet Royal Oak Offshore Diver Watch-Yellow Dial 42mm-15710ST.OO.A051CA.01 - NY WATCH LAB
    Audemars Piguet Royal Oak Offshore Diver Watch-Yellow Dial 42mm-15710ST.OO.A051CA.01
    $39,250.00
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